- Be smooth: Use slight gradient filled color background
- High contrast: White is the color of choice for text-intensive area
- Well-rounded: Use of round corners is a must but don't over use it.
- Nice kuler: Color ideas can be found from one of the highest-rated color themes on kuler
- start small: De-capitalize the site name.
- Good prefix: Don't use i- or my- prefix. i- is already overused by Apple. The first introduction of my- to computing world I can recall is "My Computer" used in Microsoft Windows 95 (that's twelve years ago!) Luckily, e- was already outdated.
- Be information-savvy: put RSS, comments icons
- Consistent, consistent, consistent: Always be consistent in the design and user interaction. This seems to follow from the UI design best practices.